Influence of Information Technologies on the Company’s Competitive Advantage on the Market in Conditions of the Global Crisis

Abstract

In the recent decades, there has been recorded a great expansion in the computing and communication field and all the predictions are pointing to the further technological progress when using information technologies (IT) in the companies’ business. The appearance of IT in business offers certain advantages, has an influence on the business quality, cost control and also on achieving and maintaining competitive advantage of companies in conditions of the global crisis. The research was carried out on the teritory of Republika Srpska, on the sample of 136 small and medium enterprises. The key goal of this research work was to analyze the existing effects of IT at the level of competitive advantage of companies on the market in the global crisis conditions. The research results confirmed a big importance of IT in the company business for the purpose of achieving and maintaining competitive advantage on the market in conditions of the global crisis.