THE ROLE OF CONTEMPORARY RADIO AS A MEDIUM IN SOCIAL PROCESSES

Abstract

Radio is present everywhere. We hear him: in a car, in a shop, offices and factories, on the street, in the park, on the mountain and on the beach; and at any time of the day: morning, noon, at night ... During his entire history, he worked successfully to prove that he possesses an extraordinary ability to adapt to new social, economic and media conditions. The subject of research in the paper is whether the radio stations will survive, in the flood of “new media”, or will they quit? The key advantages of radio, compared to other media, are usually related to information programs that are faster, cheaper, more accessible at all times of the day and night, at any place (transistor technique). In that sense, radio did not have any information in the sphere of information, and today there is no point, especially when it is able, besides facts, to offer and gain the impression of presence or participation in the event (live broadcasts). The aim is to show that professional and high-quality change of program contents can survive on the media sky. In contemporary radio programs, documentary, informative, educational, dramatic and artistic, musical and entertainment elements are intertwined. That’s why modern radio becomes “radio for everyone,” not just “radio for everyone”. On the future of the radio, however, there is no decisive influence on technology that enables communication by means of radio waves, but there is a “society”, ie, listeners who search for a radio station on the radio.