The influence of organizational culture and management on innovativeness in the business of organizations

Abstract

Innovations have influenced organizations to change and adapt ways of working, functioning, and the entire concept of business thinking, which turns in the direction of finding innovative solutions and performing tasks. Innovation in the organization's business requires adaptation of the organizational culture and way of managing the organization. One of the key factors in encouraging a company's innovativeness is the organizational culture, which can have a significant impact on the adoption of innovation as a company value. Management, as an integral part of the organizational culture in each company, defines the way of managing innovations and processes, which, if properly defined and managed, can have a significant impact on the organization's business. This paper tries to find an answer to the question of whether and to what extent the organizational culture and management of the organization influence its business. The research aims to examine the relationship between the organizational culture and management of the organization on the one hand, and its innovation in business on the other. For this purpose, the collected literature was analyzed, and based on that, the relationship between organizational culture, management, and innovation was defined, as well as their influence on implementing innovative solutions and ways of doing business in organizations. The research results can be further used as guidelines for more extensive research.