ISPITIVANJE SPREMNOSTI ODGOVORA NA KRIZU U LISTIRANIM AKCIONARSKIM DRUŠTVIMA U REGIJI

Abstract

As a consequence of the measures taken to
remedy the medical problem, there may be a bigger one - economically,
all over the world. The paper analyzes the consequences
of the current economic crisis caused by the
COVID-19 virus pandemic. The key economic consequences
of the pandemic for companies but also for the economy have
been identified. Entrepreneurs, small and medium enterprises,
with the smallest liquidity stocks, are expected to feel the greatest
consequences of the economic crisis. Taught by the failures
of the Great Depression and the relative successes of the crisis
in 2008, governments have already announced and launched
massive programs to help businesses. At this moment, the supply
of liquidity of deficient economic entities is a critical issue.
The previous crisis showed that governments have tried and
tested mechanisms for supplying liquidity to the financial sector,
but transmission mechanisms to end-users were the Achilles'
heel of the mechanism. We believe that success in finding adequate
channels for the transfer of liquidity to economic entities
with a liquidity deficit will be crucial for the character, length,
and depth of the crisis. The paper offers a number of proposals
for key necessary measures at the state level to overcome the observed
economic disruptions. One of them is the request of the
regulator, the other is the reaction of the state, but an important
part must also come from the company. In addition, the research
conducted by the questionnaire method for joint-stock
companies from the Western Balkans resulted in a set of measures
that serve as a basis for determining the gap in the required
and current set of measures taken at the level of an individual
organization. The aim of this paper is to point out that in the
short term it is possible to stabilize the system through the application
of macroeconomic and microeconomic measures.