ASSESSMENT OF THE FINANCIAL STABILITY OF COMPANIES IN MARKET CONDITIONS OF BUSINESS UNDER THE INFLUENCE OF THE COVID-19 PANDEMIC IN REPUBLIC OF SRPSKA

Abstract

The transformation of the economic system according to the standards of market developed countries and the implementation of long-term privatization have conditioned companies in the Republic of Srpska to find opportunities to preserve their financial stability in the newly created market environment. It is well known that turbulent markets have always favored those companies that can provide good financial stability and that adapt quickly to turbulent market changes. Therefore, the companies of Republic of Srpska have been adapting to the market way of doing business all these years in order to try to build financial stability in unfair competition, which would provide them with a certain reputation in turbulent markets. With the struggle to adapt to the market way of doing business in the last year of business under the influence of the COVID-19 pandemic, companies in Republic of Srpska are going through various unexpected challenges that they need to overcome in order to ensure financial stability. From the context of the above, the research is focused on assessing the financial stability of companies in market conditions under the influence of the COVID-19 pandemic. In this regard, the research attaches importance to the assessment of financial stability on the example of a specific company in market conditions under the influence of the COVID-19 pandemic, using basic analytical indicators used in assessing the financial stability of the company.