TRADE IN THE CONDITIONS OF DIGITAL TRANSFORMATION

Abstract

In modern conditions, when the Internet has reached the peak of its development and application., and enabled efficient and fast communication, the world is facing a series of changes that require adaptation to new circumstances. The road to a new digital-Internet economy is opening up. There is a digital transformation of the economy (trade) and society as a whole. Industry 4.0, artificial intelligence, "fight" robots-cashiers, buy-sell on "Click", virtual trade, mobile platforms, e-money, lead to a turnaround in creating a new model of competitive advantage of trade in the conditions of "new-Web-Internet- digital "economy. It all takes place on a digital platform. It is negotiated, sold-bought, on a virtual platform, without the participants being seen. The World Bank predicts that 1/3 of traditional occupations will disappear by 2030, while the "Silicon Valley" oligarchy predicts that in 2050 the human brain ("identity-thinking entity") will be stored in a “klaud” environment. Physical-psychosociological- "material" and other recognizability of today's man, economy and society as a whole will be formatted in the form of a "digital" record. Therefore, futurists predict a new initiation of society as a whole on a new path of humanity: HUMANITY 2.0. The aim of this paper is to show the way trade works in the age of everyday changes on a global level. The expected results of this paper are to provide adequate information on the functioning of trade in the conditions of digital transformation, to present new models of society, humanity, economy-trade, better known in the futurist vision as "Digital format of new society, humanity and man-as a mosaic of harmonized details".