MANAGING BANKING INDUSTRY CHANGES UNDER THE COVID 19 PANDEMIA

Abstract

The success of a change is valorized by a new state, and whether it will occur depends on several influential factors: environment, management, knowledge, the will to change, resistance to change, entrepreneurial spirit, motivation, risk. Managing change and making the right decisions is much easier when the path ahead of the manager is known. In contingencies, such as the global pandemic, Covid 19, banks' readiness to respond to challenges and manage change that threatens to overcome them is evident, which is the subject of this research. The aim of the research is to show the importance of banks in the course of starting to reorganize themselves and manage changes in a way that will enable them to survive in the market. For those banks that were not ready for changes, new business opportunities and customer satisfaction were lost, and employees were inefficient.