IDENTIFICATION OF KEY STRENGTHS AND STRATEGIC POTENTIAL IN MODERN MANAGEMENT

Abstract

The company achieves its mission in cooperation with internal and external factors. Management is the one who must understand and predict the scope of chances and dangers in the environment and determine the way the company operates, taking into account the company’s strengths and weaknesses. Management is a process by which, by planning, organizing, leading and controlling with the help of people and resources, the company’s goals are efficiently and effectively achieved in the environment. The management is expected to have a relationship with the environment that allows the company to define the right goals, operate in accordance with the possibilities and to react to new opportunities and dangers that appear in the environment.