IMPROVING THE QUALITY OF HIGHER EDUCATION IN THE FIELD OF CREATIVE INDUSTRIES

Abstract

This paper deals with the current state of cultural institutions and educational programs within the creative and cultural sector (CCS) in Bosnia and Herzegovina. It utilizes data from the Statistical Agency of BiH and presents the results of the DIGITCRESHE project, in which Banja Luka College High School participated. The paper identifies essential challenges, such as the lack of modern educational curricula, insufficient digitalization of cultural resources, and limited opportunities for professional networking and practical education. Recommendations include sector improvement through digital transformation, enhanced cooperation between educational institutions and industry, and the development of cultural infrastructure.