KEY DEVELOPMENT OPPORTUNITIES FOR GLOBAL PRESENCE OF LOCAL DIGITAL MARKETING AGENCIES IN REGION

Abstract

The paper aims to answer the question of which factors might influence the success or failure of collaborations with clients from other countries and seeks to enhance the understanding of business models in local digital marketing agencies, as well as the challenges these agencies face. The core issue addressed is how to effectively and efficiently diversify the base of international clients to ensure sustainable operations in the dynamic digital market. By identifying successful strategies, this desk research can contribute to the development of business practices within the industry and enable local agencies in region to position themselves as competitive players on the international stage.