MARKETING THROUGH THE PRISM OF TIME: TRADITIONAL, DIGITAL AND AI – WHAT’S NEXT?

Abstract

In addition to the large number of definitions of marketing, which have been given by researchers and marketers for decades, the simplest conclusion is that marketing is a discipline that is constantly developing, adapting to changes in society, technology and, above all, consumer behavior. The future of marketing is rapidly evolving, driven by the shift from traditional to digital platforms and the integration of AI technologies. The future of marketing will likely see an even greater reliance on AI-driven insights, augmented reality experiences, and voice search optimization. As technology advances, the boundaries between traditional and digital marketing will continue to blur, leading to a more integrated, data-driven approach that prioritizes consumer experience and engagement. There is only one truth - Marketers who adapt to these changes will thrive in this dynamic environment.