THE ROLEOF NEW MEDIA IN THE HUMAN RESOURCES RECRUITMENT AND SELECTION PROCESS

Abstract

Personalization and interactivity are the cornerstone of the digital revolution which, within the
framework of globalization and the hypermobility of human capital, has become increasingly
less focused on spatial and temporal boundaries. In such an environment, organizations that
advertise job openings do so intentionally according to a segmented auditorium, on the basis of
numerous digital information on potentially interested individuals. Two-way communication
during advertising and a wide range of multimedia content represent a significant comparative
advantage in attracting candidates who meet the requirements in terms of knowledge, skills
and abilities. At the same time, non-linear forms of communication and sharing advertising
content enables interested individuals to reach a large number of advertising content based on
their interests and competences.
The emergence of untrue, incomplete and non-transparent ads threatens to undermine the credibility
of advertising content in new media and lead to the erosion of trust.