OWNERSHIP STRUCTURE AND MEDIA CONTROL IN SERBIA

Abstract

Who are the media owners in Serbia? It could be a rewarding question in various quizzes of knowledge. Because the ownership of many public media in the country is not a public matter. Corruption in the media itself prevents objective information and public oversight of social activities. But without the media, there is no effective fight against corruption. When government
control over the media is stronger than the capacity of the media to control the government, when the interests of the hidden media owners do not coincide with the interests of citizens, when the interests of individuals are realized at the expense of the public interest, which is supposed to protect the state, then the relativization of the problem of corruption in Society.

Keywords: media owners, corruption in the media, public interest