RESEARCH OF THE CONCEPT OF FINANCIAL STRATEGY OF THE ENTERPRISE AND ITS COMPONENTS

Abstract

The place of financial strategy in the strategic planning of the company's activities is being studied. Based on the comparison of the opinions of various scientists, the definition of the company's financial strategy in a broad and narrow sense has been formed. In a narrow sense, a company's financial strategy is a set of management decisions aimed at optimizing the capital structure and minimizing weighted average costs in order to create value for stakeholders. In a broad sense, a company's financial strategy is a set of management decisions in the field of strategic financial management related to financing policy, investment policy and dividend policy that support sustainable competitive advantages, optimization of capital structure, growth of market capitalization, resulting in added value for stakeholders. The interrelation of financial strategy with corporate strategy is investigated. The main goals that are set when developing a financial strategy are defined. The types of financial strategies found in companies are presented. The basic model of financial strategy formation is described.