ADVERTISING ON SOCIAL NETWORKS THROUGH THE PRISM OF ETHICS

Abstract

In recent years, advertising on social networks has become one of the important factors for the survival of companies on the market. It seems that there is more and more advertising and less and less ethics. Precisely because of this, the paper pointed out the importance of ethics when advertising on social networks. Also, the results of the research conducted to determine the views of respondents who use social networks on the ethics of advertising and to identify the key problems and challenges they face during advertising are presented. The data used were collected using a survey questionnaire and processed using the statistical program IBM SPSS Statistics. 350 respondents who use social networks for private, business, or combined (private and business)
participated in the research. The authors point to the importance of developing ethical guidelines and regulations for advertising on social networks to ensure fair and transparent practices that protect users' interests and promote advertisers' integrity.