ANALYSES OF THE MOST INFLUENTIAL UTILISING HOFSTEDE'S CULTURAL DIMENSIONS FOR PREDICTING CROSS-CULTURAL MANAGEMENT OUTCOMES THROUGH ADAPTIVE NEURO-FUZZY METHOD

Abstract

Cultural differences have significantly influenced business management during the past twenty years. Internationally, cross-cultural management is currently a prominent topic in modern business. Hofstede's model consists of six variables that are utilised to evaluate cross-cultural implications and cultural aspects: power distance, uncertainty avoidance, individuality versus collectivism, masculinity against femininity, long-term orientation, and indulgence versus restraint. The main goal was to study the influence of Hofstede's six-dimensional model on predicting cross-cultural management outcomes. An ANFIS (adaptive neuro fuzzy inference system) was utilised on the data to determine the most crucial factors for predicting case fatality. The ANFIS method was used for variable selection to determine the key factors affecting the prediction of cross-cultural management.