BLUE OCEAN STRATEGY & SUSTAINABLE GROWTH - CASE STUDY HOW TO PLAY TO WIN

Abstract

In today’s volatile business environment, the Blue Ocean Strategy (BOS) is a prominent framework for creating an uncontested market space for sustainable growth. Applying this strategy also creates a new way of adding value for consumers, clients, stakeholders, and the local community. This paper examines how contemporary issues and trends affect the implementation and effectiveness of the Blue Ocean Strategy. The research will focus on examples of companies that have successfully used the principles of BOS to face the challenges of the new age, such as rapid technological progress, the rise of the sharing economy, and competition. The examples show the implementation of the Blue Ocean Strategy both in large companies and in SMEs, whether the BOS is applied in B2B, B2C, or B2B2C business models, both on a global scale and in the region. We aim to illustrate effective strategies and highlight the importance of creative thinking needed to design sustainable business approaches in today’s permacrisis. As a part of the research, the BOS case study would be described on the local enterprise with regional activities.