WORDPRESS – AN ESSENTIAL TOOL FOR DIGITAL MARKETING

Abstract

Digital marketing, driven by the increasing use of the internet and digital technologies, has transformed the way businesses promote their products and services. With the growing importance of online presence in the modern marketplace, digital marketing strategies have become crucial for businesses of all sizes. This paper explores the role of WordPress, one of the most widely used content management systems (CMS), in supporting digital marketing strategies. With its user-friendly interface and powerful tools like SEO plugins, customizable themes, and e-commerce capabilities, WordPress enables businesses to optimize their online presence for increased visibility, user engagement, and conversion rates. Case studies from Macedonian businesses illustrate the platform's effectiveness in driving website traffic and improving SEO rankings. The paper concludes that integrating WordPress into digital marketing is crucial for businesses to stay competitive and adapt to the digital age.