INNOVATION MANAGEMENT – A CASE STUDY: SIMPLIFY

Abstract

In a world of increasing complexity and uncertainty, business models that are successful and creating value are on constant challenge to embrace continuous changes and disruptions. In such a climate, it is business necessity to find innovative ways for reallocating the resources and restructuring the competitive base. This re-invention should be seen as a deliberate series of transformations. Yet, it is quite tough to put in place a successful integrated design process that would enable such constant re-invention. The aim of this article is to propose a framework for implementing such transformation re-invention of the company by highlighting the importance innovation and human resources as its key enabler. Presented case study illustrates the use of a framework within the fast-moving consumer goods industry. The innovation framework specifically focuses on a holistic collaborative deployment environment, the roadmap for planning and deploying innovation all with aim to drive business transformation, as pointed through the case study.