CULTURAL HERITAGE AND NEW CULTURAL PRODUCTS IN THE FUNCTION OF SUSTAINABLE DEVELOPMENT OF LOCAL AREA

Abstract

Sustainable community development in Dubrovnik has to be based on the diversification of the tourist product, as well as on the responsibility to allocate and use resources wisely and in a way that is not harmful for the local community and which enables the implementation of new cultural knowledge. The aim of this paper is to explore the attitudes of local stakeholders towards the possibility of new cultural products development, based on long-term benefits. It includes the threedimensional approach that incorporates economic, social and environmental concern. In order to explore the possibilities of new cultural products development, an empirical research was conducted using the method of semi-structured interview, included the sample of 48 respondents. The conducted empirical research has been part of the project "Skala - a new cultural and tourist destination in Komolac" which as an integrated development program, based on the restoration of cultural heritage. The content of the program thematically refers to the development of Komolac, the place located near Dubrovnik. According to the results of the research, it is evident that the stakeholders agree that there is a need for the new cultural products development, not only from the tourism development point of view, but also from local resident’s life quality improvement point of view.