MODERN FORMS OF SALES AND PROMOTION IN THE CONTEXT OF A PANDEMIC

Abstract

The coronary virus pandemic will certainly have great consequences for the economy. It is written much about the negative economic consequences, but little about changes in consumer habits and about adapting the marketing concept to new circumstances. The paper entitled Modern forms of sales and promotion in the context of a pandemic, aims to show whether the situation in which we live in the last year has influenced the fact that we as consumers are more likely to accept modern forms of promotion and delivery than we would have done in the past. known market circumstances. The paper is based on theoretical analysis, experiences from developed countries, but above all on research conducted on the market of Bosnia and Herzegovina. The primary research aimed to arrive at results on how much we have embraced new ways of selling, how we communicate, and how much these changes will affect consumption in the future. When the logical opinion was that marketing as a business philosophy would be left aside, it seems that the opposite has happened. Marketing confirms its dominance, which will try to prove itself through this paper.