IMPACT OF ARCHITECTURAL VISUALIZATION OF DIFFERENT TYPES OF FURNITURE IN INTERIOR DESIGN ON THE SELECTION OF OFFERED RENDERS

Abstract

Architectural visualization is the process of creating digital models using computer, which allows us a very detailed and accurate view of the future interior and exterior design. Using renders, is possible to display different levels of brightness, types of shadows and variety of materials, therefore, it is possible to obtain realistic renderings that look almost like photographs, with the appropriate settings. When displaying the render, the designer functionally solves the space and displays it in 3D with the help of 2D plans and drawings to provide clients with more detailed picture of the future appearance of the space. For interior visualization, specifically living rooms, 3Ds Max and Vray render software are most often used to visualize certain space. The subject of this paper is the analysis of the obtained data that indicate how much the choice of furniture style in render can affect potential buyers in choosing the offered apartment. Necessity of making rendering is primarily indicated because it contains details that are important to customers such as materialization, type and intensity of lighting, type of furniture, wall and floor coverings. The aim of this paper is to obtain information on the basis of surveys of potential buyers, whether the appearance of furniture and to what extent substantially affects the perception of potential buyers when choosing an apartment.. The main results of the study shows that the variability of the furniture is important segment when it comes to choosing an apartment.