MARKETING ACTIVITIES OF SMALL FAMILY HOTELS

Abstract

The future of receptive tourism in this area relies on the potential of numerous small, family hotels. They encourage the regional development of underdeveloped areas and easily fit into the destination they belong to. Their most distinctive feature is the direct relationship with hotel guests. A small family hotel business is able to fully achieve its business and economic goals, if it consistently applies the marketing concept in its activity. The demand for these services in the world is constantly growing, because small family hotel industry is expanding in comparison to stagnant mass tourism. Marketing activities in the business dealings of small family hotels are among the most significant factors that will contribute to the development and balance of the tourist offer. The current situation in the receptive capacities is marked by still insufficient offer of accommodation in small family hotels and guest houses. Small family hotels, within the overall offer of hotel capacities, can be a significant feature of the local recognizability. All the relevant prerequisites for the further development of receptive tourism with a strong offer of small family hotels exist in this region. This form of hospitality will get stronger worldwide, thanks to the flexibility and competitiveness which are primarily based on the quality of the offer. Family-type hotels can be one of the main assets of our tourism in the coming years.