ECO-DESIGN AND USAGE OF ECO-LABELS ON PACKAGING FOR DIFFERENT TYPES OF MILK

Abstract

Eco-design and usage of eco-labels on milk packaging, have a great influence on consumers when choosing and buying this product. Milk is usually packed in carton packs, plastic bottles or bags, and glass bottles. There is a worldwide trend of using innovative technologies for packing milk in aseptic packaging made of biodegradable materials. When designing the packaging, we keep in mind its ergonomics, colors, product name, and everything else that is attractive to the potential buyer. Special emphasis is placed on the possibility of reusing and recycling packaging while respecting the principles of sustainable development. These innovations in the design and selection of materials for milk packaging are also present in leading manufacturers in Serbia, which is presented in this study.