IMPROVING THE VISUAL ATTRACTIVENESS OF SPACE BY APPLYING THE VERTICAL GREENERY SYSTEMS

Abstract

This paper’s aim is to explore the possibilities of improving the visual attractiveness of space by applying the vertical greenery system (VGS). The first part of the paper focuses on the analysis of the VGS as a unique element of urban design with emphasized visual characteristics formed from the color and structure of plants, which along with their diversity form attractive and user-friendly places. The VGS has exceptional visual attractiveness, which is a basic component in the process of creating a place. The character of the VGS visual attractiveness was defined through a comparative analysis of examples from the literature. The process of creating a place is defined as a tool for improving the quality of existing urban spaces, made up of physical, social and psychological dimensions as integral parts of the city’s identity. All of that is confirmed by the process of urban regeneration of the Krajina Square in Banja Luka, presented in the second part of the paper. The conceptual solution transforms the existing urban structure of the Krajina Square into a visually attractive and functionally improved area of the city center. The success of the planned project was confirmed by the citizens of Banja Luka in an applied questionnaire. The design of the city center is based on the physical characteristics of the urban space and the users’ subjective perception of the space, where the visual attractiveness of the VGS in the process of creating an image of the city is of high importance.