View of CONSUMER’S RESPONSE TO FEAR APPEALS AND THEIR EFFECTIVENESS IN ADVERTISING: CROSS-CULTURE COMPARISON OF FINNISH AND PAKISTANI CONSUMER’S ATTITUDE TOWARDS THREAT APPEALS

Return to Article Details CONSUMER’S RESPONSE TO FEAR APPEALS AND THEIR EFFECTIVENESS IN ADVERTISING: CROSS-CULTURE COMPARISON OF FINNISH AND PAKISTANI CONSUMER’S ATTITUDE TOWARDS THREAT APPEALS Download Download PDF