MOTIVATION AND BARIERRS FOR FEMALE ENTREPRENEURS IN SERBIA AND BOSNIA AND HERZEGOVINA

Abstract

This paper deals with female entrepreneurship, motivational factors, as well as the challenges and barriers faced by female entrepreneurs. The specific approach to this topic shows the confrontation of motivational factors and barriers, thus explaining the causal link between motivation and barriers in relation to female entrepreneurship development. The main goal of this paper is to identify motivational factors influencing female entrepreneurs who present a significant part of contemporary society and to point out to the obstacles and challenges faced by female entrepreneurs in relation to entrepreneurship development. The research was conducted in Serbia and Bosnia and Herzegovina (hereinafter referred to as B&H) in the second part of 2017 and the first part of 2018.