Influence of some social subjects on the media culture

Abstract

Th is paper analyzes the problem of media culture today on the global and
regional level in relation to its dominant social actors. Media culture in the
work involves media content and the means of its transmission, high technological
achievements (which are used in the process of collection, processing
and dissemination of information) and a source of culture that we are
adopting. Th e aim of this paper is to point out the infl uence of the dominant
social actors - economic and scientifi c centers of power - the media culture.
Th e problems that arise as a consequence of the most powerful determinants
of media culture are considered. Special attention is paid to research on freedom
of media of American NGO Freedom House and IREX (International
Research and Exchange Board) ProMedia. Th e position and freedom of the
media today compared to the past ten years is considered. Media freedom is
measured by the score of freedom of speech, level of professional standards of
quality, reliable and objective information, economic business and independence
of editorial policies and actions of media institutions in the function of
professional media interest. It is noted that there are more and more countries
where press freedom is declined and that most of the countries of Europe and
Eurasia are in a precarious economic position, because they are not free in
creating media content and media culture, is often dependent on the power
centers that work in its fi eld.