The role of media in the construction of social reality

Abstract

Th is paper analyzes the concept of media construction of reality and its impact
on society. Recognizing the growing infl uence and importance of the
media in a man’s daily life, it can be said that the media and media culture
itself are an important factor in modern society. Th e media have the ability
to place information and to provide to the citizens-consumers to accept them
without critical and conscious interpretation and real understanding. An important
factor in the development of the media is and technological advances
that contributed to the rapid spread of the media and gave more power to the
presentation of reality and the state of society as it corresponds to the creators
and the “constructors” of that reality. By understanding Baudrillard and his
understanding of the simulation, we will present the impact and role of the
media in constructing the social reality (simulation of reality).