THE IMPORTANCE OF COMMUNICATION CHANNELS IN THE DEFENSE AGAINST HYBRID THREATS IN DEVELOPING COUNTRIES

Abstract

In the modern security environment, hybrid threats represent a complex and multidimensional challenge for national and international security systems. These threats include coordinated activities that include cyber-attacks, disinformation campaigns, psychological operations and mass media manipulation, all aimed at undermining stability and trust in institutions. Due to the lack of material resources and adequate technology, these phenomena are significantly more frequent in developing countries compared to the countries of the Western world, whose security structure is digitally superior. In this context, the role of communication channels becomes vitally important for timely detection, response and recovery from such threats. The aim of this paper is to analyze the importance and dimensions of communication channels in defense strategies against hybrid threats, with a focus on institutional, public and cross-sectoral aspects of communication. Using the methodology of a systematic literature review and analysis of case studies, the work identifies key forms of communication: inter-institutional coordination, strategic public communication and intelligence exchange. The author especially emphasizes the synergistic action of digital and traditional media, the role of artificial intelligence in the detection of narratives and the importance of coordination between state, non-governmental and international actors. The results indicate that resistance to hybrid threats depends on the ability to establish a multi-layered, dynamic and technologically strengthened communication infrastructure. The paper offers recommendations for improving strategic communication, including the development of standardized protocols, investing in analytical tools and strengthening the digital literacy of citizens.