INTERNAL MARKETING IN THE FUNCTION OF MOTIVATION OF EMPLOYEES IN A HEALTH INSTITUTION

Abstract

The aim of this paper is to determine the connection between internal marketing and the motivation of employed health workers. This identifies practical knowledge and insights into the importance of applying internal marketing. The subject of this paper is a health institution that strives to maximize the motivation of its employees. Internal marketing influences the creation of motivated, customer-oriented and satisfied employees, which ultimately leads to meeting the business results of the business organization. The results show that the incentive system and internal marketing techniques should be in line with the business culture of the company, regularly monitored and controlled, with the undertaking of adequate corrective actions in case of non-compliance with the defined goals.