THE IMPACT OF GLOBAL CRISES ON THE OPERATIONS OF SMES IN THE RASIN DISTRICT

Abstract

The manuscript briefly presents the results of the analysis of the operations of SMEs in the Rasin District based on field research conducted in 2023, after the global crises caused by the COVID-19 pandemic, as well as the consequences of the conflict in Ukraine. The research was based on the assumption that the aforementioned crises had a significant impact on the operations of SMEs in the Rasin District. The research sample included 25 SMEs from a total of 6 towns in the Rasin district, which operate within the dominant sectors of the district (industrial, agricultural and service sectors). On the basis of the collected data, the latter analysis was carried out, which included 16 key relevant economic indicators of SME operations, i.e. issues that are relevant for SMEs. The purpose of the research was to, based on the results of the research, improve the operations of SMEs in the Rasin district, especially in terms of their marketing and market positioning. The research sufficiently confirmed the assumptions of the research that the global crisis caused by the COVID19 pandemic and the conflict in Ukraine had a visible impact on the operations of SMEs in the Rasin district, that its scale was significant, as well as paved the way for subsequent broader research.
Key words: Analysis, Small and medium-sized enterprises, business, crisis, Rasin district.