TOUR ATTENDANTS IN GROUP TRAVELS: DRIVING THE CREATION OF TOURIST EXIRIENCES

Authors

  • Jelena Stefanović Università Ca' Foscari Venezia, Sestiere Dorsoduro 3246, 30123 Venezia, Italy
  • Anđelka Štilić Academy of applied studies Belgrade, College of Tourism, Belgrade, Serbia
  • Vladimir Pavković Academy of applied studies Belgrade, College of Tourism, Belgrade, Serbia
  • Admir Beganović European University Brčko, Faculty of Economy, Brčko, Bosnia and Herzegovina

DOI:

https://doi.org/10.7251/AP2302080S

Keywords:

Tourism, tour attendants, group travel, experiences, quality

Abstract

This paper presents research on the pivotal role of tour attendants in group travels and their impact on the quality of tourist experiences. The primary objective is to explore how tourists' expectations and preferences regarding tour attendants influence their experiences during such journeys. Conducted through an online questionnaire, the study surveyed 715 respondents across various age groups to analyze travelers' perspectives on the role of tour attendants, their expectations during tours, and the factors shaping travel experiences. The findings underscore the significance of tour attendants in curating high-quality experiences, highlighting the crucial need for relevant information dissemination and the proactive involvement of tour attendants in enhancing these experiences.

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Published

2023-12-30

Issue

Vol. 6 No. 2 (2023): AKADEMSKI PREGLED 6-2

Section

Articles