DIGITAL COMMUNICATION PHENOMENA: NEW BEHAVIORAL PATTERNS, CHALLENGES AND IMPLICATIONS FOR ORGANIZATIONS
DOI:
https://doi.org/10.7251/AKPR2602133PKeywords:
digital communication phenomena, digital workplace communication, communication load, information behavior, organizational implicaionsAbstract
Digital communication phenomena emerge at the intersection of the technological characteristics of digital channels, changing communication norms, and users’ adaptive behavior. The aim of this paper is to identify, systematize and analyze key digital communication phenomena in the business environment and examine their organizational implications. An integrative review of the relevant scientific literature and a qualitative thematic analysis of the findings of previous research were applied. The phenomena analyzed include digital ghosting, the online disinhibition effect, videoconference fatigue, notification overload, digital exhaustion, doomscrolling, phubbing, context collapse, asynchronous communication, and lurking. The findings point to four dominant dimensions of transformation in digital workplace communication: communication accessibility and participation, interpersonal and contextual transformation, digital communication overload, and changes in information behavior. It is concluded that sustainable digital communication requires the development of new organizational norms and practices that harmonize technological efficiency with the quality of communication and the well-being of employees.
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