STRATEGIC DEVELOPMENT OF THE MONTENEGRIN TOURIST PRODUCT IN RELATIVE TO CURRENT MARKET TRENDS

Abstract

Adequate accommodation infrastucture is on of the basic conditions for sustainable tourism
development. In order to improve accommodation infrastructure, particular addressing the
problem of a large share of private accommodation in total infrastucture, it is proposed to transform
these capacities indo condo model, diffused and integral hotels. Another major problem in tourism
development in Montenegro is not an adequate structure of emissive markets, more precisely
dominance of 2 markets. In order to improve emissive market infracture it is necessary to focus
primarly on West European and Scandinavian market. Improving the situation of the mentioned
problems would significaly affect the sustainable development of tourism in Montenegro.