IMPACT OF GREEN PRACTICES ON BUYING HABITS IN PAKISTAN’S FOOD SECTOR

Authors

  • Rana Adeel Jafar
  • Aiza Shabbir
  • Farzana Kousar

DOI:

https://doi.org/10.2478/eoik-2019-0012

Abstract

The review intends to research the green advertising practices and its consequences for the client’s
image inclination in sustenance segment of Pakistan.
Design/methodology/approach- Data is gathered by using 5 point scale through strongly disagree
to strongly agree .it include 15 items about respondents graphics It contains questions about
demographics, green brand image, environment concern, green brand awareness, and green
brand preferences. The data was collected from different Universities (G.C University, University
of Punjab, University of Engineering and Technology) in Lahore Pakistan. In this study cluster
sampling is used.
Findings- This study shows significant results with respect to green brand preference and its
critical characteristics of student brand awareness. This study concluded that the importance of
green brand elements (green brand image, environment concern, on green brand awareness, H1
H2 H4.H4 are accepted.
Originality - Past writing recommends an Essential association among green showcasing and
purchaser mark inclinations yet in Pakistan there is an absence of such examination. So to fill this
hole this exploration is led by utilizing quantitative procedures. We circulate poll 60 shoppers and
capability of sustenance segment on the premise of accommodation examining to get the outcomes
with regards to Pakistan.

Published

2020-06-03

Issue

Section

Чланци