CENTRAL AND SOUTH – EASTERN EUROPE BANKING SECTORS IN THE SUSTAINABLE DEVELOPMENT FUNCTION

Abstract

Changes in banking sectors with the onset of the global financial crisis were related to: globalization,
sector deregulation, technological change and financial innovation. Structural changes within
banking services (at the end of the 20th century) relate to: the consolidation of banks, the merging of
banking and non-banking financial institutions and their competition with one another. Significant
place in the part of sustainable development belongs to bank performance, vision and mission of
banks. The corporate vision of banks should be the “framework” for the future development of a
bank. The corporate mission should be a “roadmap” to the realization of the bank’s vision and an
expression of the business philosophy of the bank in question.
It is of particular importance for the banking sectors of the CEE countries to define: the vision, the
mission, the situational analysis and the planned long-term goals of the bank. With the advent of
the global financial crisis, the financial activity of banks in the Central and Southeastern European
region decreased, as the number of attractive fusion and acquisition banks in the region concerned
was reduced.
The aim of the research is to determine the importance of the vision, mission and clearly set goals
in banks, where the analysis of banking sectors in 13 countries over a period of 11 years was carried
out. The analysis of GDP and its growth in the period from 2008 to 2018 indicates a dynamic
growth in the countries of Central Europe and some countries of Southeast Europe. The analysis
of the assets of the banking sector and its share in GDP indicates the dominant participation of the
countries of Central and Southeastern Europe that are members of the European Union relative to
the candidate countries for EU member states. Analysis of the banking sector of the influx countries
shows that more than 70% of the banking market in Southeast European countries is influenced by
foreign highly developed banking groups. Sustainable development can only be achieved through
the active joint action of the banking sectors of the Central and Southeast European countries.