THE ROLE OF ORGANIZATIONAL CULTURE IN COMMITMENT TO IMPLEMENT TOTAL QUALITY MANAGEMENT (CASE STUDY OF ALGERIAN PUBLIC COMPANIES)

Abstract

The management in TQM implies that it‘s a management approach, not just a narrow quality control
or quality assurance function. Some principles and practices of TQM may differ among firms and
industries, but there is unanimous agreement as to the importance of organizational culture in
implementing TQM. Accordingly the objective of the paper is to empirically investigate the relationship
between organizational culture and the implementation of TQM. This study limited to public
companies in Algeria. The sample of study consisted (107) executives and managers who are working
under functional heads. We used convenience sampling in selecting the subjects. The instrument
used in the study was a survey questionnaire. The Correlation analysis explained a positive moderate
relationship between organizational culture and implementation of TQM (r=0.580, p=0.000) that is
culture of a (Algerian public companies) is positively related to the implementation of TQM.
The study recommended increasing the interest in improving the availability levels of the organizational
culture dimensions in general; and place a particular focus on the relatively low level dimensions,
and the necessity to take into account realizing coherence among these dimensions in terms of the
closeness of the availability levels, and lessening the deviations among these dimensions as well as
among the elements of the same one dimension, due to the integrative nature among them. The study
further recommended assimilating the organizational culture concept as an administrative concept
by the managerial executives in the Algerian public companies, being an important foundation, upon
which the success or failure of applying the TQM depends.