A CASE STUDY OF ETHNO VILLAGE IN SLOVENIA AND BOSNIA AND HERZEGOVINA

Abstract

Background: The world tourism industry is subject to big changes. A number of tourists traveling
steadily grows, resulting in turnover and income. The destinations, that tourists are attracted, to
are numerous, and there are also newcomers who arrive to a certain destination for the first time.
Nowadays, even some very distant places are on the travellers’ bucket lists. What is more, tourists are
looking for authenticity, in terms of which the concept of ethno village proves to be such an example.
Purpose: The purpose of this paper is to investigate how this kind of tourism is regulated in Slovenia
and Bosnia and Herzegovina. The emphasis will be on the study of specific ethno villages.
Methods: Regarding the article, desk analysis will be done. The data were gathered from the world
web, from the World Tourism Organisation’s data and from the data gathered from Slovenian and
Bosnian national statistical office as well. The Excel was used for the analyses. Two examples of an
ethno village are also described.
Results: The ethno village as a part of rural tourism offers great opportunities for new work posts but
capacities should be used to a greater extent and the problem of seasonality should also be overcome.
All the key aims of rural development must be defined by the following strategy: the development
of sustainable and efficient agricultural sector, the living standard of the population who lives from
agriculture, creation of social and economic conditions in the rural regions; all of it within the National
strategy of the rural development.
Conclusions: Tourism industry is being developing as a part of modern touristic migration. There are
more and more visitors coming overseas or coming from more remote places. They stay for a short
period of time and they have different expectations as before.