TOURIST SERVICES OF THE WESTERN REGION OF UKRAINE: RATING AND ANALYSIS

Abstract

Today, together with the recognition of the tourism industry as one of the
priorities in the economy of Ukraine, quite active and effective activities have
been launched to build a structure of prerequisites for achieving the most
effective level of its functioning. At the same time, we understand that to
achieve the most successful functioning of the market of tourist services, it is
necessary to initiate efforts to overcome the economic crisis and stop military
events in Ukraine. We can witness that the market of needs services is becoming
increasingly important as a mandatory component in the languages of modern
market relations. The tourism industry is a leading field of activity in many
countries worldwide. Its development allows you to actively use the most popular
and valuable natural resources, ensure job creation, significantly improve the
economic, environmental, and social situation, and expand investment space.
In Ukraine, the sphere of tourist services has not yet taken its rightful place in
services and the economy in general. Therefore, there is a need to substantiate
various processes implemented in tourism services at the scientific level, with
due regard for national and regional market realities, both in the market and its
economic and social situation. An important aspect is also the socio-economic
development of the state's regions, which reflects the continuity and stability
of regional tourism markets. Among the many problems facing the balanced
development of regional tourism, markets ensure the appropriate level of their
competitiveness, both between each other and internationally. In our country,
tourism began to gain its development at the whole level not so long ago
because it did not have a total base for its formation. At the same time, forming
a significant share of state, regional, and local budgets and being a necessary
"plane" of market circulation, problems in regulating tourism in the regions are
the focus of research while forming further and important competing principles.
Therefore, today, we need to implement our study by rating the indicators of
infrastructural development of the Western regional market of tourist services
in Ukraine.