MODEL OF STRATEGIC MANEUVERING OF THE COMPANIES IN THE CONDITIONS OF ECONOMIC RECESSION

Abstract

In this paper we start from the fact that the modern
world, business environment and companies
themselves exist in the conditions of perpetual
changes and turbulences. At the same time, there
is a fight going on with the purpose of suppressing
or relieving the negative effects of debt crisis
that reflect on the economy of a great number of
countries and threatens with recession. The paper
insists on the importance of making the right
business decisions in the conditions of unfavourable
environment characterized by decrease of
production, employment, investments, consumption,
i.e. business activities, and it affirms the new
concepts of business strategy for resolving the
problem of negative effects of debt crisis.
The aim of the paper is to offer, in a concise
manner, an explanation and answer regarding the
concept of efficient decision making as acceptable
model of business strategy of an enterprise with
the goal of successful control and gradual relief of
negative effects caused by recession.