DEVELOPING METHODOLOGY FOR BSC METHOD IMPLEMENTATION IN SMALL AND MEDIUM ENTERPRISES

Abstract

The Study develops methodology for BSC
method application in small and medium enterprises.
It is presented through establishing
perspectives, identifying critical success factors
and defining measurements. The purpose of BSC
method is to translate strategic plan into measurable
business goals through which is possible
to monitor quality of business in the company.
The first phase of this study explained the
concept and definition of the BSC method application
process.
The second phase showed the process of BSC
application methods on a selected company.