MARKETING IN THE MODERN BUSINESS ENVIRONEMENT

Abstract

In this paper we will discuss all the ways
modern informational and communication
technologies (further on: „IKT“) effect
modern marketing, mostly referencing internet,
as a growing global phenomenon.
First we will introduce the very term of
IKT, following it’s role in modern business
and lastly closely explain how modern
marketing works, followed by a few useful
directions for successful modern web marketing.