INTELLECTUAL CAPITAL IN DIGITAL ECONOMY

Abstract

Today’s companies are dependent on intangible
assets consisting of informations, knowledge,
innovations and creativity which are
the main resources of the digital economy. To
emerge and survive in the global market, in the
digital age, today’s companies must own performances
which will outshine the competition
and achieve economic progress. These performances
are reflected in the intellectual capital
that is in the minds of the human resources of
the company, their mutual relations as well as
relations with external stakeholders. Intellectual
capital is one of the crucial concepts in creating
competitive advantage in the digital economy.
The aim of this paper is to point out the
hidden value of intellectual capital, which for
decades matures in silence, waiting for the right
moment to “explode”. The knowledge that the
company owns, as well as the way in which it
applies, today is a decisive factor for achieving
the optimal development potential of the digital
economy and to create a stabile social system.
Presenting the different methods of measurement
scientists enabled realization of ownership
rights and meausuring intellectual capital of
the company. Protection of intellectual capital
is essential, because in the digital economy,
where almost everything is done electronically,
the term “abuse” was given a whole new meaning.
Finally, intellectual capital is the ultimatum
necessary to achieve market dominance and
achieving economic prosperity.