MARKETING COMMUNICATIONS AS IMPORTANT SEGMENT OF THE MARKETING CONCEPT

Abstract

New frameworks operating at the international
level have led to the need for a broader
and more complex involvement of companies
in international economic flows. In such circumstances,
focus on the international and
global markets becomes inevitable. Each segment
companies must adapt and evolve in accordance
with such conditions. Marketing as
an important activity of the company in selling
products or services is also changing and
expanding its activities in line with international
market. This leads to the creation of an
international marketing concept and system
as a specific approach to the processing of
international economic relations. An important
segment of implementation of the marketing
concept is the marketing communication,
which in terms of the limited number of international
barriers. It is certainly possible to
overcome with a well-defined marketing strategy.
Clearly defined marketing strategy and
well-prepared marketing mix remove barriers,
to meet the set goals and lead to positive
results for the company.