ANALIZA KONCENTRACIJE NA TRŽIŠTU MALOPRODAJE U BOSNI I HERCEGOVINI

Abstract

Non-competitive market structures have a negative impact on economic efficiency and overall social welfare. Understanding the degree of market concentration in various economic sectors is crucial for policymakers to identify deviations from market principles in a timely manner and take appropriate corrective measures. This paper examines the concentration of the retail market in Bosnia and Herzegovina during the period 2021–2023, with a special emphasis on its effects on competition, economic performance, and consumer position. The study analyzes market structure and the dominance of leading retail chains to quantify the level of concentration and identify key trends. Various economic indicators were used, including the concentration ratio, Herfindahl-Hirschman Index, Rosenblat Index, Hannah-Kay Index, entropy measure, Gini coefficient, Lorenz curve, and Horvath Index. The results confirm the hypothesis that the retail market of fast-moving consumer goods in Bosnia and Herzegovina is concentrated, highlighting the significant dominance of the retail chain “Bingo d.o.o.” and its growing market share. The study’s conclusions emphasize the need for continuous monitoring of market dynamics and potential implications for competition and consumer protection to ensure the sustainable development of the retail sector.