UPRAVLJANJE LJUDSKIM KAPITALOM KROZ ETIČKU I KULTURNU TRANZICIJU U KONTEKSTU AUTOMATIZACIJE I VJEŠTAČKE INTELIGENCIJE

Abstract

The development of technology and the application of artificial intelligence (AI) aretransforming traditional approaches to human capital management, necessitating an ethical and cultural transition. Automation is redefining work processes while simultaneously raising concerns about social justice, equity, and employment. Human capital management in this context entails investment in new skills, fostering an inclusive work culture, and adhering to ethical standards that balance technological advancement with human contribution. The most significant challenge lies in integrating AI technologies into corporate strategies while ensuring sustainability and humanity.
This paper examines contemporary practices and strategies through the lens of theoretical models and empirical rsearch, providing a comprehensive overview of the adaptation of human resource management in the age of AI and automation.