KAKO VEŠTAČKA INTELIGENCIJA TRANSFORMIŠE TURISTIČKU DELATNOST: PREGLED LITERATURE

Abstract

As in many other industries, artificial intelligence is increasingly being integrated into tourism, which is highly responsive to market dynamics and technological advancements. This paper aims to explore the implementation of artificial intelligence (AI) in this industry, with a particular focus on the use of robots and chatbots. Based on real-world examples, three types of robots are identified: mechanoids, humanoids and androids. The ways in which companies such as travel agencies and hotels utilize chatbots are analyzed as well. Through a review of available literature, this paper identifies the benefits of using these AI-driven technologies, the challenges they bring, and possible solutions for overcoming them.