ISTRAŽIVANJE STAVOVA GRAĐANA ISTOČNOG SARAJEVA O RAZVOJU ODRŽIVOG TURIZMA U SARAJEVSKO-ROMANIJSKOJ REGIJI PRIMJENOM EVROPSKOG SISTEMA TURISTIČKIH INDIKATORA

Abstract

In the last ten years, there has been a drastic increase in the number of overnight stays and tourism revenues in the area of ​​the city of East Sarajevo, which was largely related to significant investments in the Jahorina Tourist Centre. This has increased the need to monitor the effects of tourism development in this destination in order to better manage this development. This paper presents the results of a survey of the attitudes of citizens of East Sarajevo, obtained using the European Tourism Indicator System (ETIS). To our knowledge, this is the first application of this tool in BiH. The results obtained show that the attitudes of citizens correlate with statistical data that tourism in this destination is most developed in winter, then summer, while it is far less developed in autumn and spring. The vast majority of citizens believe that tourism benefits their community, but also that they do not personally benefit from tourism. Approximately equal numbers of citizens are satisfied and dissatisfied with their participation in tourism planning and development activities. About ¾ of the population believes that tourism has a positive impact on local identity, while about 2/3 believe that tourism has a positive impact on the quality of life of citizens. The authors point to the fact that the research will have its full value only if it continues to be carried out periodically, and if the development planners of the relevant destination use it when making their decisions. Also, citizens’ views are only one aspect of the research, while for quality destination management it is necessary to know the views of other stakeholders (tourism workers, tourists, authorities).