THE IMPACT OF VIDEO GAME GRAND THEFT AUTO V ON PRESENTATION AND PROMOTION OF LOS ANGELES AS A TOURIST DESTINATION

Abstract

With increasing popularity and rapid technological advancement, modern video games manage to vividly and intricately recreate real-world destinations, offering players immersive experiences. This paper analyzes how the renowned destination of Los Angeles is presented and promoted in one of the most popular video games, Grand Theft Auto V. The case study revealed that, through its fictional virtual world, the video game effectively presents and promotes the attractions, culture, atmosphere and environment of this American metropolis. Furthermore, through its plot, mechanics, detailed design and high graphical fidelity, the game fosters players’ connection with the destination, increases awareness, and enhances its image and popularity.